Overview

Logic Soft is a 35-year old tech company and is one of the oldest, well-established and loved ERP softwares focused on the book trade in the APAC market. They wanted to increase their website engagement and leads; potentially expanding it to other markets. Their latest version of the website was last updated in the 2000s. 

As the UX web copywriter, I built a brand value sheet, an editorial style guide and revamped the entire web experience. 

hypothesis

Revamping the current website experience will help increase engagement and generate leads. This will help Logic Soft expand its market. 

ESTIMATED BENEFIT

The renewed experience will have a new global voice, expand the target market, tone of voice, messaging and positioning. Crafting new web content will attract a new market and generate more leads.

IMPLEMENTATION

As the UX Copywriter and Content Manager, I rebuilt the entire web experience. It took six months and I worked with the Project Manager, Designers and Developers. 

• Pored over their vast database of testimonials across videos and written text.

• Created a customer empathy map which opened up a few strong areas for the product and brand. 

• Drafted a brand value sheet and a 20 page editorial guide with a defined voice.

• Set up a conversion goal of +10% increase in lead generation for APAC. 

• Audited 113 pages of content and 212 assets manually (100% human)