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UX copy strategy and content design for an e-commerce brand. Work covers a wide spectrum of voice in a user's journey for the UK, EU and US markets.
Wrote delightful and sharp UX copy, introduced a mascot voice, set new copy standards and launched Freshchat.
Strategized UX copy for Freshchat's help-centre with 75+ articles that reduced 1200+ hours of support time.
Led the web copy transition from Hotline to Freshchat, increased signups and resonated with a fresh customer demographic.
Shaped real-time sports experiences for Disney+ Hotstar.
Delivered microcopy, push notifications, and live summaries that engaged 600M+ viewers, helping users navigate fast-paced content with clarity and ease.
Case Study on Request
Google Sites
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